Feel the Power and Meaning in Our Symbol of Innovation
Our logo features a dynamic “S” spiral, representing the seamless integration of our people, knowledge, innovation, and technology. This powerful symbol embodies our creative thinking and unity, driving forward new possibilities for our valued customers.
Under the letter “G,” a wave-like form signifies continuous energy derived from our dedicated personnel, innovative products, and diverse services. This powerful wave highlights our organization's strength and distinctiveness in the marketplace.
The “O” symbolizes our extensive online service dimensions, showcasing our commitment to reaching and engaging every customer group with tailored, comprehensive solutions.
Logo Overview
Our logo is the most critical graphic element of our brand, reflecting our identity and personality. It's a memorable symbol that clearly conveys our brand's qualities and essence.
Singha Online's logo must always include these three elements:
1. Spiral “S” symbol
2. The “O” symbol replacing the letter “O”
3. The logotype “SINGHA ONLINE”
Brand Logo Story
• SYMBOL - SPIRAL S
The “S” spiral symbolizes the harmonious blend of our people, knowledge, innovation, and technology through creative thinking, offering new possibilities to Singha customers. It features a gradient color scheme in four sets, with specified colors and gradient angles as illustrated.
• SYMBOL - O
The “O” symbol, a gradient red circle, signifies our diverse, comprehensive online services that cater to varying customer needs. It consists of two gradient color sets, with specific colors and gradient angles as depicted.
• Primary Colour
Blue and light blue are our brand's signature colors, crucial in crafting materials across various media. Light blue should be the most prominent, while the quantity of blue and light blue may vary based on usage. Blue reflects our organization's trustworthiness, continuous innovation, and creativity. The addition of light blue enhances our approachability and friendliness.
• Secondary Colour
Our secondary colors complement the primary palette, enhancing our brand's vibrancy and life. When paired with our primary colors, these secondary hues make Singha Online's identity even more striking and lively.